Map pack
Your Google Business Profile, run as a ranking campaign rather than a posting chore. Month one is a full listing optimisation. After that we keep feeding it every month — and the reason that works is not mysterious.
Google ranks the map pack on three things: relevance, distance and prominence. You cannot change your distance from the searcher. The other two are exactly what this tier works on.
Relevance is Google matching a search to what your profile actually says you do. Most listings declare one category and stop — so Google only knows one thing about them. Every service and product added inside the listing is another real term Google can match you against, which is why we keep adding them monthly instead of filling it in once.
Prominence is how established and active the business looks. A steady stream of posts and a review answered every time are the two signals an owner controls directly.
Honest ceiling: this is two of the three factors, so it moves you positions — not miracles. For a walk-in business it is still the cheapest work that genuinely moves a ranking.
- Month one: full listing optimisation — categories, services, attributes, hours, photos
- Every month after: new services and products added, to keep relevance climbing
- Google Business Profile posts, published monthly
- Every review answered, within one business day
- A monthly map-pack grid, so you can see the ranking actually move







