Omega Trove reimagined Just Watches, Florida’s long-standing authorized watch outlet, through a complete identity transformation combining heritage and modern elegance.

The rebrand reflects the heartbeat of timekeeping itself balance, continuity, and care. From a re-engineered logo inspired by the symmetry of a clock face to a refined black-and-amber palette that embodies warmth and confidence, every detail connects craftsmanship with emotion.

We developed a holistic system including the brand identity, website interface, social media direction, photography tone, and retail signage to unify the Just Watches experience both in-store and online.

The result: a timeless, trustworthy visual language that reinforces Just Watches’ reputation as Orlando’s destination for authentic brands, real service, and enduring care.