What Is the Map Pack?
Definition
The map pack is a group of local business listings displayed prominently in search results for queries with local intent.
It typically appears near the top of the search results page and includes a map with nearby businesses, basic details, and links to Google Maps.
How the Map Pack Is Used
The map pack is used to:
- Display nearby businesses for local searches
- Help users compare local options quickly
- Provide directions, contact details, and reviews
- Surface businesses relevant to geographic intent
- Connect users directly to Google Maps
It acts as a bridge between search results and map-based navigation.
Why the Map Pack Matters
The map pack matters because it:
- Occupies highly visible search result space
- Drives local clicks, calls, and visits
- Often appears above organic results
- Strongly influences local discovery behavior
- Concentrates attention on a small set of businesses
Appearing in the map pack can significantly affect local exposure.
Map Pack vs Organic Search Results
| Aspect | Map Pack | Organic Results |
|---|---|---|
| Geographic focus | Yes | Optional |
| Includes map | Yes | No |
| Result source | Google Business Profile | Websites |
| Ranking signals | Local signals | SEO signals |
| Visibility position | Top of page | Below map pack |
Both result types serve different user intents.
What Determines Map Pack Rankings
Map pack rankings are influenced by:
- Relevance to the search query
- Proximity to the searcher
- Prominence and authority
- Google Business Profile signals
- Reviews and engagement
- Business category alignment
No single factor determines placement.
How the Map Pack Is Used in Practice
In practice, the map pack is used to:
- Surface nearby service providers
- Guide users to physical locations
- Compare reviews and ratings quickly
- Support decision-making for local needs
- Redirect users to Google Maps listings
Results may vary based on location and device.
When the Map Pack Should Be Ignored
The map pack may not appear or be relevant:
- For non-local or informational searches
- When geographic intent is unclear
- For national or global queries
- When users search brand-specific terms
In these cases, organic results dominate.
How This Concept Relates to Digital Visibility
The map pack is one of the most important visibility areas for local businesses.
It determines which businesses receive the majority of attention for location-based searches.
Related Local SEO Concepts
Frequently Asked Questions About the Map Pack
What is the map pack in local SEO?
The map pack is a set of local business listings shown for searches with local intent.
How many businesses appear in the map pack?
Typically three businesses appear in the standard map pack.
Does the map pack always appear in search results?
No. It appears only when Google detects local intent.
Is the map pack the same as Google Maps?
No. The map pack appears in search results and links to Google Maps.
Do map pack rankings affect organic rankings?
No. Map pack and organic rankings are separate systems.
What factors influence map pack rankings?
Relevance, proximity, and prominence are primary factors.
Do reviews affect map pack placement?
Yes. Reviews contribute to prominence signals.
Can map pack results vary by user location?
Yes. Results often change based on where the user is located.
Is a website required to appear in the map pack?
No. A Google Business Profile is required, not a website.
Can businesses pay to appear in the map pack?
No. Map pack placement is not paid advertising.
About This Glossary
This entry is part of the Omega Trove Marketing Glossary, a reference library covering SEO, local search, digital visibility, and AI-driven marketing concepts.
