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Real Estate Branding · Central Florida

SLA Realty Group

A refined identity for a commercial & residential real estate group.

SLA Realty Group brand work by Omega Trove
The project

What we did

Omega Trove partnered with SLA Realty Group, a commercial and residential real estate brokerage, to build a complete brand identity from the ground up.

We designed the full system , an architectural “SLA” monogram built from the S, L, and A letterforms into the silhouette of a building, a rich maroon-and-gold palette, and a Playfair Display / Inter type pairing , translating trust, permanence, and prestige into one confident visual language.

The identity carries across business cards, presentation folders, brand flags, illuminated and circular signage, a billboard, and a client-focused website built around “Don’t search. Talk to Lina.” , turning listings into relationships.

From the letter-construction grid to the storefront sign, SLA Realty Group now looks the part it plays , a modern, high-trust real estate brand for Central Florida buyers and sellers.

Logo & monogramLetter constructionColor paletteTypographyBusiness cardsPresentation foldersFlagsSignageBillboardWebsite
The full brand system

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