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Healthcare · Central FL

MultiCARE

A complete multi-division brand identity system.

MultiCARE brand work by Omega Trove
The project

What we did

Omega Trove partnered with MultiCARE, a family-owned healthcare provider in Central Florida, to build a unified identity across its three service lines: MultiCARE Physicians, MultiCARE DPC, and MultiCARE Wellness.

While the core logo stayed consistent, each division received its own color system, tagline, and visual language , creating a clear three-in-one identity without losing the family brand’s personality and trust.

Our work included the full brand strategy, three brand books, and two completed websites (with the third in development), ensuring every service is connected under one recognizable experience.

This transformation positioned MultiCARE as a modern, reliable, and people-centered provider, built on family values and community care.

Brand strategy3 brand booksWebsitesDivision color systemsTaglines
The full brand system

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